About Polyphonical

The aim of this website is two-fold, for us to share tips and advice on the things we learn from our outdoor adventures, and to become a test-bed to demonstrate how product ratings and recommendations can be improved by applying PolyRated technology.

Social Media

You can find Polyphonical on Twitter and Pinterest.

Polyphonical People

My name is Jason Horton and I'm the founder of Polyphonical - that's me you see on the right at the end of a short afternoon hike.

I'm not the only one here, there is also a core team of writers and researchers.

Jessica Elan

When I was a kid our family did a lot of camping, packing everything we needed into the boot of dad’s car and driving off to find new places to explore. These early experiences instilled in me a love for the great outdoors and exploring the country, something I continued to do with my partner in our 20s and 30s. Over the years we’ve made regular trips with the kids, who love hiking, biking and kayaking, and now their kids. I also have, 2 dogs and 3 cats, and one RV.

Alex Wilder

My name is Alex Wilder and I’ve enjoyed outdoor activities my entire life, particularly camping, backpacking and hiking. As soon as the weather starts to warm up, you’ll find me outside and I try to make at least six camping trips a year. I have experience in several different countries including Costa Rica, France, Ireland, Canada and the United States. I am entering the fourth year of my Bachelors of Biology with a specialization in ecology, animal behavior and communication and I am currently writing my thesis on avian behavior and bioacoustics. I also enjoy cooking and often experiment with different recipes. I am in the process of building a conservation blog. If you’d like to read more of my writing you can find me on Instagram at @conservation.queen

If you're interested in joining the team, please take a look at Polyphonical Gigs.

Jason's Backstory

This isn't my first rodeo (I actually did work at a rodeo once when I was a teenager), I have founded a number of popular websites in their niches including several successful websites providing career advice and product recommendations centered on my hobbies and professional experience with Gearank.com (a website I co-founded) currently being one of the more notable.

I used to be quite active, playing organized sports, riding my mountain bike (although mostly following urban paths), off road driving, hiking, camping, body surfing and generally enjoying the great outdoors.

Until I broke my leg a couple of years back.

I became quite sedentary and that habit of not getting outside remained even after my leg had healed. Then over the holiday period beginning at the end of 2017, I took time off away from my computer screen and instead spent my time reflecting on what I wanted from life.

The result was that I got back into outdoor activities, successfully quit smoking, withdrew from under-performing investments and decided to apply my energies to developing better ways to analyze consumer sentiments while testing my hypotheses as I researched products related to my non-musician interests (my musician related commercial research is done exclusively with Hitsquad).

If you'd like to know more, or if you just want to say hi, get in touch via the contact page.